The Global Sales Capability Index 2026 is out.
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Performance Signals · Finding 12 of 16
How often should you measure sales capability?
Finding
At least four cycles. Organisations with 4+ measurement cycles improved by 2.9 points on average, against 0.0 points for organisations that measured once.
The data
What it means for revenue leaders
The zero is the finding. Organisations that ran a single capability diagnostic showed no measurableimprovement — the assessment produced insight without producing change.
How this was measured
Company-level analysis comparing average capability change against the number of completed assessment cycles.
Source: Global Sales Capability Index 2026 (Uhubs). Based on 500,000+ dual-scored sales capability assessments across 45 countries and 30+ role types, 2020–2026. Published April 2026.
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