The Global Sales Capability Index 2026 is out.
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revenue team
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revenue team
stacks up against the best
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Does more sales coaching improve performance?
Uhubs Research Team • Published 1 Jul 2026 • Updated 17 Sep 2026 • 500,000+ dual-scored assessments • Methodology • Data tables • Full report
Published by Uhubs
Published by Uhubs
Finding
Volume alone, no. Reps below 50% of target rate their coaching quality at 5.23, higher than reps at 100–125% of target who rate it 5.12. What separates performance is which competencies the coaching is aimed at.
The data
| Metric | Below 50% of target | 100–125% of target |
|---|---|---|
| Coaching quality | 5.23 | 5.12 |
| Feedback quality | 5.40 | 5.31 |
| Manager connection | 5.30 | 5.17 |
What it means for revenue leaders
Underperformers rate their coaching more favourably than top performers do. That rules out coaching volume as the differentiator and points at direction — not how much coaching happens, but what it’s aimed at.
How this was measured
Coaching quality, feedback quality and manager connection self-reported on a 1–7 scale by attainment band.
Source: Global Sales Capability Index 2026 (Uhubs). Based on 500,000+ dual-scored sales capability assessments across 45 countries and 30+ role types, 2020–2026. Published April 2026.
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