The Management Gap · Finding 10 of 16

Does more sales coaching improve performance?

Finding
Volume alone, no. Reps below 50% of target rate their coaching quality at 5.23, higher than reps at 100–125% of target who rate it 5.12. What separates performance is which competencies the coaching is aimed at.

The data

Metric
Below 50% of target
100–125% of target
Coaching quality
5.23
5.12
Feedback quality
5.40
5.31
Manager connection
5.30
5.17

What it means for revenue leaders

Without a standardized capability view, managers default to coaching what's visible — the deal in front of them — rather than what's predictive. Give managers the data and the time follows.

How this was measured

02, 04, 12
Source: Global Sales Capability Index 2026 (Uhubs). Based on 500,000+ dual-scored sales capability assessments across 45 countries and 30+ role types, 2020–2026. Published April 2026.
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Global Sales Capability Index 2026
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