The first global benchmark of sales execution quality
Download the free report to see how execution quality not activity, not pipeline is the true driver of quota attainment. Your CRM tells you what happened.
This Index tells you why.
This Index tells you why.
500K+
data points
45
countries
6
years Data
80+
competencies
We built this because revenue leaders deserve better than CRM data to understand why their teams perform the way they do. Six years of measurement later, here's what the data actually says
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Ash Ali & Matt Milligan
Co-Founders, Uhubs.ai
Co-Founders, Uhubs.ai
The problem
Sales teams measure everything except execution quality
Activity. Pipeline. Revenue. None of it answers the question that actually matters:
how well are we executing? This Index was built to close that gap.
how well are we executing? This Index was built to close that gap.
76%
of reps overestimate their own execution quality
6×
top-tier reps are more likely to hit quota than bottom-tier peers
29%
of underperformers recovered quota only with continuous measurement
Based on 500,000+ dual-scored assessments across 45 countries, 2020–2026
Inside the report
Six findings. All of them actionable.
The full data, methodology, and role-specific implications are in the report.
76%
The Sales Illusion
How self-perception diverges from reality and why it's widest where it hurts most
How self-perception diverges from reality and why it's widest where it hurts most
The problem
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4.6×
The Misdiagnosis
Where organisations invest in development vs. where the gaps actually are
Where organisations invest in development vs. where the gaps actually are
Full data in the report
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1.6×
Performance Drivers
The specific execution habits that separate quota crushers from everyone else by role
The specific execution habits that separate quota crushers from everyone else by role
Full data in the report
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4.3×
The Management Gap
How manager–rep alignment or misalignment directly determines quota attainment
How manager–rep alignment or misalignment directly determines quota attainment
Full data in the report
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29%
Performance Signals
The language patterns that predict quota outcomes before they appear in your CRM
The language patterns that predict quota outcomes before they appear in your CRM
Full data in the report
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6×
The Recovery Mechanism
How continuous measurement turns underperformers into quota achievers & why one-off diagnostics don't
How continuous measurement turns underperformers into quota achievers & why one-off diagnostics don't
Full data in the report
Get instant access
This report answers questions like...
Questions your CRM can't answer
If any of these sound familiar, the data is in the report.
"Why are my mid-performers stuck despite regular coaching?"
"Am I investing enablement budget in the right competencies?"
"How do I know if my managers are coaching the right things?"
"What separates my quota crushers from everyone else really?"
A glimpse from the data
"By the time your CRM tells you a rep is in trouble, the capability data has been telling you for two quarters."
— Global Sales Capability Index 2026, p.05
Who it's for
For revenue leaders who manage outcomes they can't currently diagnose
CROs & CCOs
Benchmark execution quality against global data before the next board conversation about quota attainment.
VPs Sales & Revenue
Find out which competencies are actually driving the gap between your top and bottom performers.
Sales Enablement Leaders
Validate where your development investment is going and where the data says it should be going instead.
Get instant access
Find out where your team actually stands.
The Global Sales Capability Index 2026 is free to download. 40 pages of data on what separates revenue teams that execute from those that don't.
Get instant access →
No spam. No unsolicited calls. Just the data.
Request Your Spot
This is a private, invitation-only session designed for leaders who want to diagnose what actually drives high performance and scale it across their team in 2026.
