When you look at many revenue leaders’ CVs, you see a familiar pattern: SDR, AE, Manager, Director, CRO and all within the same industry.
Melanie Vivi Mills had a very unique pathway.
She started out serving drinks and styling customers in Harvey Nichols, moved into cosmetics and creative agency work, then pivoted into edtech, fintech and finally into the CRO seat at Caxton which is a pioneering UK fintech.
Today she’s the Founder & CEO of Connection Career Collective (CCC), a community built to support career-driven women (and their allies) in underrepresented industries and roles.
On the Sales Transformation Lab podcast, Mel sat down with Matt to talk about three big topics that are front-of-mind for modern go-to-market leaders:
Beneath it all was a core belief:
In a world where everyone can access the same tools and technology, your people are your last, and most powerful, differentiator.
Let’s break down the key lessons from Mel’s journey.
Mel’s career story is anything but linear:
What’s the through-line across all these chapters?
That mindset has shaped how she hires too. She doesn’t hunt for “10 years doing this exact role in this exact sector.” She looks for attitude, behaviours, creativity, and a growth mindset.
In other words: she hires for potential, not just pattern-matching.
One theme that came up early in the conversation: Mel never tried to “make it” alone.
From the Prince’s Trust days onwards, she’s always had what she calls a “personal advisory board” and people she can turn to for challenge, perspective and support.
A few key principles she shared:
She’s applied the same philosophy inside her own teams, mentoring people long after they’ve moved on, and now doing it at scale through CCC.
For leaders listening to this, the takeaway is straightforward:
If you’re trying to navigate AI disruption, tighter markets and changing talent profiles alone, you’re making it harder than it needs to be. Build your board.
We can’t talk about the future of sales without talking about AI.
Matt shared what many GTM leaders are seeing: some organisations are shrinking their graduate and entry-level intake, choosing instead to:
On the surface, it sounds logical.
But Mel sees a big problem.
If you remove junior roles:
Mel’s view is clear:
The companies who default to “safe” hires might get shorter-term predictability… but risk becoming stale, tired and undifferentiated.
The word that kept coming up in the conversation?
Energy.
In Q4, with markets tight and net-new revenue harder to secure, energy is often the first thing to disappear for both leaders and teams.
Mel sees energy as both:
So how does she think about managing energy in practice?
One of her simplest but most powerful recommendations:
Treat your year like a set of quarters and build in proper resets.
That might mean:
You can’t sustain peak performance on a continuous, never-ending monthly treadmill. Sales might forecast monthly – but humans don’t reset that way.
Mel’s own energy toolkit includes:
She’s honest that she wasn’t always great at “leaving the office” during the day but she was clear that:
You can’t demand high energy from a team if you’re not showing them what it looks like to look after your own.
If energy is one half of Mel’s leadership philosophy, community is the other.
Connection Career Collective (CCC) was born from something she saw while working with payrollers, accountants, and financial services teams:
When she had a platform at Caxton, she used it to build the Caxton Career Collective – an internal/external community focused on supporting underrepresented professionals. That later evolved into the standalone Connection Career Collective.
CCC now operates across two main dimensions:
The model is intentionally “pay it forward”:
This is where community intersects with commercial outcome:
People who give, introduce, open doors, and help others solve problems build trusted networks that fuel their entire career.
Mel’s rule of thumb?
If I can’t help you, I’ll introduce you to three people who probably can.
That single habit has powered her transitions, her business growth, and the expansion of CCC.
Matt raised a common objection he hears from leaders:
“Personal brand just isn’t my thing.”
Mel’s response is simple: if you know it’s important and you’re blocked, get help.
She’s invested heavily in:
But she’s careful with language. “Brand” can feel off-putting or self-indulgent for some leaders, especially in corporates. Instead, she reframes it as:
And she’s clear on one more thing:
LinkedIn is your space. Yes, respect corporate guidelines – but your voice shouldn’t disappear just because you’re an employee.
Leaders who embrace that tend to:
In a people-first, trust-driven market, that’s not a nice-to-have. It’s a competitive advantage.
As Matt put it towards the end of the episode:
When everybody has access to the same technology, tools, messaging and outbound tactics, your humans are the last differentiator for your business.
Mel agrees – and adds the nuance:
So if you’re not investing in their:
…you’re missing the leverage that truly moves the needle.
That’s where Uhubs and initiatives like CCC intersect:
Technology points at the problem.
Humans solve it.
The narrative around the future of work can feel overwhelmingly negative:
AI will replace jobs. Graduate programmes are shrinking. Leaders are burnt out.
This conversation with Mel is a reminder that there’s another way to look at it:
And above all:
If you want to build high-performing, resilient revenue teams, you can’t ignore energy, your own or your team’s.
That’s where transformation actually happens.
Establish your own process to identify what 'good looks like' and how to replicate it
A member of our team will be in touch with you to find an available slot!
Pricing scales based on team size and number of assessments
Uhubs offers the tools, insights, and tailored solutions to elevate your team’s sales performance. Fill out the form to explore the capabilities and pricing options that align with your business's unique needs.
The cost depends on the features and functionality best suited for your team. Reach out to us, and we’ll provide a detailed breakdown of the options tailored to your needs.
No, there are no extra charges for CRM integrations.
john.doe@uhubs.co.uk