# Uhubs > Uhubs connects sales capability directly to revenue. It benchmarks GTM (go-to-market) teams against the industry's largest sales capability dataset, diagnoses which capability gaps are costing win rate and revenue per head, and combines human experts with AI assistants to close those gaps and track the impact on revenue. This is the full-content export of uhubs.ai, intended for AI systems that want to ingest the site's content directly rather than following links from llms.txt. It is a flattened, plain-text summary of each major page, written in Markdown. --- ## Homepage (https://www.uhubs.ai/) Uhubs is built on what it describes as the industry's largest proprietary sales capability dataset, drawn in part from PE-backed GTM (go-to-market) teams. The company's premise is that most revenue teams cannot explain why some reps consistently outperform others, and that most enablement spend goes toward generic training rather than the specific capabilities actually holding back revenue. The Uhubs approach has three stages: 1. **Diagnose** — benchmark each rep against top performers to reveal exactly where the capability gap sits and what to close first. 2. **Accelerate & Improve** — turn that diagnostic insight into a structured improvement programme, combining human experts and AI assistants who act as an extension of the customer's team. 3. **Track, Embed & Scale** — continuously monitor which initiatives are actually moving leading indicators and revenue outcomes, so Uhubs becomes the ongoing operating system for sales execution rather than a one-off project. The platform pulls together several data sources to build this picture: a role-specific competency assessment (covering new business, account management, customer success, sales management, and commercial leadership), conversation-level analysis of qualification, discovery, objection handling and deal progression, CRM pipeline and sales-velocity data, revenue metrics such as quota attainment and win rate, and independent manager scoring to surface blindspots and coaching priorities. A CRM assistant cleans and structures this data and triangulates it against signals that sit outside the CRM, then compares the result against the wider capability benchmark dataset. Uhubs states it has been recognised by G2 as a High Performer in Sales Performance and rated Easiest to Do Business With. Its assessment methodology has been reviewed by the British Psychological Society, and its research is published annually as the Global Sales Capability Index. --- ## How We Help ### De-risk hiring (https://www.uhubs.ai/how-we-help/de-risk-hiring) Uses the capability benchmark to reduce the risk of a bad sales hire — comparing candidates or new hires against the traits and skill patterns of proven top performers rather than relying on gut feel or interview performance alone. ### Structure coaching (https://www.uhubs.ai/how-we-help/structure-coaching) Gives frontline managers a framework to coach against, so coaching time is spent developing the capabilities that actually move revenue rather than being reactive or unstructured. Uhubs cites results from partners including a 31% reduction in time-to-first-meeting for BDRs and an 89% reduction in ramp-time variance after adopting a structured coaching approach. ### Pinpoint development (https://www.uhubs.ai/how-we-help/pinpoint-development) Helps leaders identify the precise development initiatives that will move the needle on revenue, rather than spreading enablement budget across broad, generic training that may not target the actual gap. ### Sales assessment diagnostics (https://www.uhubs.ai/sales-assessment-diagnositcs) Combines a roughly 25-minute team-member assessment (65–80 questions) with performance data and manager/peer input to establish a competency baseline. The stated goal is to identify each rep's specific strengths and development areas, pinpoint A-players and what makes them succeed, and build tailored development plans for the rest of the team. Uhubs is a certified member of the British Psychological Society, and the assessment methodology is reviewed accordingly. ### Sales frameworks (https://www.uhubs.ai/sales-frameworks) An educational overview of common B2B sales methodologies, including: - **Value Selling** — demonstrating the value and business impact of a solution rather than leading with features or price. - **Customer Centric Selling** — prioritising the customer's needs and challenges throughout the sales process, with the rep acting as a trusted advisor rather than a pusher of product. - **NEAT Selling** — a framework built around four areas: Needs, Economic impact, Access to authority, and Timeline. - Other methodologies referenced include MEDDIC, the Sandler Sales System, and SPIN Selling. ### Sales coaching and training (https://www.uhubs.ai/sales-coaching-and-training) Positions Uhubs as a way to deliver structured, data-driven coaching rather than one-off training events, with coaching content and priorities informed by the capability assessment and benchmark data rather than generic curricula. ### Improve sales team performance (https://www.uhubs.ai/improve-sales-team-performance) Argues that improving sales team performance requires clear goals, regular training, the right tools (CRM and automation), and data-driven tracking of performance rather than any single intervention. Describes the benefits of sales-team assessment software as real-time performance tracking, more objective and consistent evaluation, better alignment of activity to business goals, and stronger accountability — enabling more targeted coaching by pinpointing specific skill gaps. --- ## Industries Uhubs serves revenue teams across several sectors, with dedicated pages for: - **Private Equity** (https://www.uhubs.ai/private-equity) — capability benchmarking for PE-backed portfolio companies and their GTM teams, an area Uhubs highlights heavily on its homepage as a core market. - **Professional Services** (https://www.uhubs.ai/professional-services) - **Logistics & Manufacturing** (https://www.uhubs.ai/logistics-manufacturing) - **Software** (https://www.uhubs.ai/software-saas-revenue-teams) — SaaS revenue teams specifically. - **Travel** (https://www.uhubs.ai/travel) The site's top navigation additionally groups content by a slightly different industry taxonomy — Consulting & Professional Services, Education, Finance, Technology & Software, and Travel & Tourism — though dedicated landing-page URLs for that specific grouping were not independently confirmed at the time of writing. --- ## Customer Stories (https://www.uhubs.ai/case-studies) Publicly referenced case studies include: - **ParentPay** — Uhubs helped define a Territory Manager blueprint, guiding three new hires with tailored development plans. - **An unnamed customer** achieved a 50% reduction in ramp time, a stated £200k revenue benefit per rep within 60 days, and a saving of 41 hours per quarter in manager admin and training time. - **Smarp** — boosted deal sizes by more than 10% and saved 41 hours per quarter in admin while launching an internal Sales Academy, in a period that led to the company's acquisition. - **Pulsar** — achieved a 31% reduction in time to first meeting scheduled for BDRs and an 89% reduction in BDR ramp-time variance after partnering with Uhubs. - **Pleo** — used a data-driven approach to identify and address team training needs, which Uhubs credits as part of Pleo's path to surpassing $100M ARR and achieving 130% net revenue retention. Within a week, Pleo's leadership had a benchmarked, objective view of the specific capability areas most likely to improve revenue, letting the enablement team focus resources accordingly. - **Yulife** — Uhubs helped embed and reinforce a defined sales process, which the company credits with a 9% increase in win rate. --- ## Company ### About (https://www.uhubs.ai/about) Uhubs was founded in 2019 to address what the company frames as a global sales skills crisis — citing a statistic that only 28% of sales professionals hit target. Its long-term aim is for the "Uhubs Pulse" score to become a recognised global standard for revenue capability. Co-founder and CEO **Matt Milligan** has sold since age 13, was previously a professional golfer, and founded the Startup Network at EY, where he helped scale go-to-market functions for major European B2B firms; the idea for Uhubs grew out of running capability assessments manually and recognising the need for a scalable, technology-enabled version. Co-founder **Ash Ali** is an entrepreneur, author, and keynote speaker with over 20 years of B2B sales, marketing, and go-to-market experience, and is co-author of the international bestseller "The Unfair Advantage." The team page lists a range of roles spanning engineering, learning & experience, and marketing. ### The Unfair Advantage (https://www.uhubs.ai/the-book) A page dedicated to the book co-authored by Ash Ali, about identifying and leveraging an individual's or company's unique advantages to succeed in business. ### Partnerships (https://www.uhubs.ai/partnerships) Uhubs works with a network of partners across GTM and sales transformation, including specialist recruitment, consultancy, community, and capital partners. Named partners include a sales transformation and enablement consultancy with two decades of experience, a specialist tech-sales recruitment agency in London, a global startup community, a GTM scaling consultancy, and a collective of GTM experts that provides capital and strategic guidance in place of a traditional VC structure. ### Sales Experts / Academy Experts (https://www.uhubs.ai/academy-experts) Profiles a large roster of external sales, coaching, and business experts who contribute to Uhubs' content and academy — spanning roles such as sales enablement coaches, revenue growth consultants, chartered management consultants, LinkedIn trainers, and former operators from companies including Airbnb, Google X, Deloitte, IBM, and Lloyds Bank. ### Careers Open roles are listed via the About page; specific current openings were not independently verified. --- ## Resources ### Global Sales Capability Index 2026 (https://www.uhubs.ai/partners-global-sales-index-report-2026) Uhubs' flagship annual research report, described as the first benchmark of sales execution quality linked directly to revenue outcomes. It is built on more than 500,000 data points collected across 45 countries and is available as a free download. Uhubs also runs private, invitation-only sessions tied to the report for leaders wanting to diagnose what drives high performance and plan how to scale it. ### Whitepapers (https://www.uhubs.ai/whitepapers) A collection of research pieces written in partnership with clients, experts, and industry contacts, including a "2024 Sales Manager Insights" report and material on the journey from seed-stage to exit for SaaS sales organisations. ### Blog (https://www.uhubs.ai/blog) Ongoing articles covering sales assessment, sales capability frameworks, AI-driven sales coaching and call analysis, enablement benchmarking, and interviews/summaries from the Uhubs podcast. Recent topics include how to build a revenue-first (rather than activity-first) approach to hiring, coaching and training; how AI sales tools can go beyond insight generation into structured action; and how sales competency frameworks can be operationalised through AI-driven assessment and coaching workflows rather than sitting unused in a document. ### Podcast — Sales Transformation Lab (https://www.uhubs.ai/podcast) A long-running interview podcast (formerly branded the "Uhubs Round Table" and later the "SaaS Sales Performance Podcast") featuring sales and enablement leaders. Episode guests referenced include a former CRO discussing frontline leadership, OKRs, and evolving hiring bars in the AI era; a managing consultant at a sales transformation consultancy discussing the pillars of GTM transformation; and various founders, CROs, and enablement leaders across marketing, sales, and consulting. ### Support Hub (https://www.uhubs.ai/support-hub) Customer-facing documentation covering the platform basics, the "Pulse" tool for visualising team skillsets and planning development, the onboarding/development tool for building rep journeys and reducing ramp time, a video hub of expert-produced sales content, and general account management and troubleshooting guidance. --- ## Legal ### Privacy Policy (https://www.uhubs.ai/privacy-policy) Describes how Uhubs collects and processes personal data (name, email, phone, session topics, onboarding responses, and usage/analytics data via cookies), and how it uses AI tools (including secure OpenAI-based tools) to generate insights, recommendations, and automated responses. States that AI systems only process data necessary to deliver the service, do not process sensitive personal data without explicit authorisation, are tested to reduce bias and inaccuracy, and that access to AI systems and outputs is restricted to authorised personnel. Also covers automated decision-making/profiling rights under UK GDPR, and states Uhubs does not sell, lease, or otherwise transfer personal data to third parties except as described in the policy (e.g., trusted service providers, legal obligations, or explicit consent). ### Terms & Conditions (https://www.uhubs.ai/terms-and-conditions) Standard commercial terms covering the contract between Uhubs and its customers, including licensing of the service for internal business use, indemnification, notice procedures, assignment restrictions, and a "use it or lose it" policy for 1:1 coaching credits included in an order form (unredeemed credits expire at the end of the agreed period). Customer service contact is listed as +44 (0)20 7183 2921 / hello@uhubs.co.uk. --- ## Contact - Address: 133 Whitechapel High St, London, E1 7PS, United Kingdom (CRN 11869565) - Email: hello@uhubs.ai - Client login: https://app.uhubs.co.uk --- ## Notes on this file This is a best-effort flattened summary compiled from publicly accessible pages and search-indexed content as of July 2026. It has not been generated from a raw site crawl, so some page text is paraphrased and a small number of deep-link URLs (particularly some individual blog posts and industry sub-pages) could not be independently verified and are omitted. For guaranteed accuracy, regenerate this file from your CMS export or sitemap.